Thursday, March 10, 2011

Sometimes, a marketing opportunity just falls into your lap!

Sno-Kone syrup comes in a wide variety of flavors. From your typical like strawberry and grape to the more exotic Blue Hawaiian or Kiwi. And unless you’re under the age of 14, you probably pay very little attention to it. That can make it a somewhat difficult product to market. At Gold Medal, we’re no exception. We’ve been making the stuff for the better part of 50 years, adding and subtracting to get flavors that appeal to a wide variety of audiences. Course, it can be hard to relate the appeal of a mango or fuzzy navel concentrate to someone who has never tasted. But, we keep making them and looking for ways to stand out in the Sno-Kone crowd.

...and then, Charlie Sheen falls into our lap!

See, we’ve been producing a cherry/coconut syrup named…you guessed it…”
Tiger’s Blood” for more than 40 years. And suddenly, thanks to people’s interest in one eccentric Hollywood celebrity, we’ve got a hot seller on our hands.

So, from everyone here at Gold Medal Products, we’d like to say “Thanks, Charlie.” You’ve done for our marketing what it would have taken two and a half men to concept and create!

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