Today is the start of our two-day open house. Concessions are a fun business. That’s why we call ours Fun Food Festivals. It’s our chance to share the passion for all the tasty treats, and invite buyers to test the equipment and speak to industry experts.
Whether you are in the concession business or any other direct sales business, open houses are one of the best ways to get the word out and encourage new business. But don’t think they have to be boring or bland.
Excitement is contagious. Celebrate what you do and create a fun atmosphere. Your guests will pick up on the energy, feel more connected to the business, and are more likely to trust someone that opens their “home” to them.
It’s also important to have something for guests to take. Standards like business cards and any reference materials are essential, but people also love anything free like gifts, samples, food, balloons, etc.
Lastly, never underestimate the power of a smile. Make sure you have someone to welcome guests. Creating a welcome atmosphere from the go can turn Looky Lous into buyers that recommend you to their friends.
