Now Presenting the 2011 Gold Medal Products Catalog

This week, the 67^th edition of our catalog comes out. Every year, we have offered the printed catalog (and recently started adding the online edition) to customers and potential customers alike. Now, I know…many places have nixed the printed version and opted, instead, for just an online version. “It’s cheaper and easier” they say. Although I can’t disagree with them, there is still a valuable place for the printed catalog. For one thing, when you present someone with a printed catalog or brochure, they are inclined to stop, hold it and look at it. More attention is given to that piece and they are more likely to spend time looking at it. It might even sit on their desk for a couple of days giving you a greater chance of getting them to look at your catalog and following up with them. According to website marketing statistics, you have 6 seconds to explain to the viewer exactly what you do and why they should choose you. And unless they know that they want to go just to your website to view your catalog, and that they remember your website name, you may end up being part of a list of options between similar companies fighting for their attention. Therefore, you have a better chance of truly grabbing the attention of your customer by giving them a printed catalog or brochure.

What will make you a valuable asset to your customer is showing them how you can meet their needs by offering access to a highly effective, visually-appealing printed catalog and efficient and easy to use digital catalog, proving to your client that regardless of how their business functions, you are prepared to accommodate their needs now and in the future.