Have you evaluated your marketing mix lately? True profits come from sales staff on the streets and are backed by memorable marketing efforts. Your community should think of you first for any concession need. Below are a few, easy tips to help you break out of the traditional marketing mix.
Put a “Face” to Your Business
Your time is spread thin, so look at any involvement like a business deal and evaluate the ROI (Return on Investment).
* Consider supporting a charity your customers and community care about
* Write a newspaper column
* Be a guest blogger
* Speak at an event
* Serve on a non-profit board or join a chamber of commerce
Combine Direct Mail with E-Marketing
While social media and E-marketing efforts are effective, many people still look forward to receiving mail and respond to these pieces. Try both and keep in mind these tips for best results.
* Don’t waste money; make sure to continuously update your mailing lists
* Offer opt-in programs on your Website or on any printed piece, including
invoices
* Offer a carrot to get contact information. Combine special deals on social
media sites and support efforts with direct mail pieces
* Avoid SPAM filters. Don’t use: Free, Gurantee(d), One time only, $$, Apply now, ALL CAPS, Excessive punctuation (!! or ??)
* Always include the option to be removed from a mail list
