Picking the right name for your business can mean the difference between customer confusion and instant, profitable recognition and recollection. Some believe an oddly unique name can be the most memorable. Just remember, if you question it, mostly likely others will be confused too and you should keep it simple.
First consider what your key product is and who your target market will be. Next, think about where you want to have the most impact. Lastly, the world is becoming more connected through technology; think of key words that people would search for when looking for your specialty service.
For example, Bob’s Shop is not as memorable as Springfield’s Sweets and Popcorn. It quickly tells people where you are, what you do, and includes key search words.
Whatever you choose, do your homework before investing in a name. Nothing is worse than putting money behind a name only to find out you can’t legally use it, or having a similar business name that may confuse your customers and stop them from finding you. Plus, make sure your name is prominent in all your marketing. From traditional pieces to giveaways—for the example above, Bob could give away sample packs, suckers, and scratch & sniff stickers.
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