It's what's inside the box that counts, or is it?

On my way home from work I stopped at the grocery store to pick up a few essential items. The plan, get in and get out. 20 minutes later I realized I was standing in the snack aisle. I didn't need any potato chips or cheez its, but somehow I was drawn to go down that aisle and pick up a box. So I asked myself why, was it because I felt I needed it, no, it was because I was attracted to the package - the design and color. A lot of effort and research is placed in a package design. And the battle at the shelf is fierce and can be won by how a product is perceived. I won't go into the all strategies and secrets of package design, but color is one of the main components.

Multiple colors can trigger hunger, the most influential colors being red, orange and yellow. Look at the fast-food chains, McDonalds, Burger King and Wendy's, all use these colors in their logo and advertising. Red makes people hungry and instantly attracts attention. It is no coincidence that package designers, major grocery store chains, and fast-food chains utilize red in their branding. Subconsciously it tells the customers they are hungry and attracts their attention. When it comes to food, food product branding and companies, red is dominant

So next time you are at the grocery store, gaze down the aisle and notice what colors there are and what items you are attracted to.