Thursday, May 26, 2011

Automatic and Traditional Concessions Both Have Their Place

Sometimes it appears as if every traditional function within our society is becoming mechanized and automated. Yes, this phenomenon has made our lives easier. But it also causes us to question how eliminating the "personal touch" and diminishing the importance of traditional face-to-face customer relations will affect our culture down the road.

There are, of course, plusses and minuses to the increased technology in our lives. For instance, we can now go through the line at the grocery store without the help of a clerk or cashier. We can deposit or withdraw money from the bank without the need to talk to a live teller. We can instantly get answers to our questions about anything from incoming weather to background information on a historical figure.

Concessions: Man vs. Machine

Even a segment of our culture that seems so "mom and pop," the concession trailer business, hasn't been spared. Food carts are a part of just about every event imaginable. Carnivals, festivals, sporting events and concerts all have vending areas where pleasant workers dish out fresh food and snacks to customers. Concession workers will reach into popcorn makers to scoop up a few bags for the kids then they'll pluck a few dogs out of the hot dog cooker for mom and dad. It's all part of the overall event experience.

Though the personal touch still exists in most areas of the country, automatic self-serve concession trailers and carts are becoming increasingly popular. They come complete with bottled drinks instead of iced soft drinks and microwaves to heat up refrigerated sandwiches. No aromatic cooking smells or charming concession workers. Just a few buttons to press on a series of machines and you're on your way.

It's all a matter of preference as to whether a customer opts for the traditional or the technical. A personal touch and food freshness over quickness and convenience, the choice is yours.

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